communications?
measure
Why
To see how they impact business and assist strategic decision-making
transforming data into solutions for top companies
to decide on strategy
Lilia Glazova —
Vice-president, Russian Public Relations Association
CEO, PR News, a communications evaluation, measurement & research company
Lecturer, School of Communications at the Higher School of Economics
Work experience:
Work experience
Professional recognition & awards:
Today Ms. Glazova juggles several roles, including managing her company, PR News, doing significant community work for the industry, and educating future communicators at the Higher School of Economics. In her signature approach she uses data to measure things that are often considered impossible to measure.
Work with PRP Weber Shandwick allowed Ms. Glazova to study international standards and chairmanship of the Russian Association of Communications Consultancies (AKOS) in 2020-2024 enabled her to help shape and advance the Russian communications industry.
Took her first job with the Moscow Fund for the Development of Parliamentarism in 2001, then joined research firm PR News as head of analytics, was promoted to CEO in 2006, and eventually became owner of the company.
Russia’s Top Media Manager Communications/PR
2021
Silver Archer Master Award
2022
Ranked on Russia’s Top 1000 Executives
Since 2019
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COMMUNITY WORK
Co-chair Russian Association of Communication Agencies PR Committee
Board member
Russian Association of Communications Consultancies
Russian Association of Communications Consultancies
Jury president
PROBA Awards
PROBA Awards
Vice-president
Russian Public Relations Association
Russian Public Relations Association
Jury president
SM Awards, E.PR Section
SM Awards, E.PR Section
Co-chair, Communication Industry Classification Committee of the Coordinating Council for the Communication Industry, Russian Civic Chamber
Expert, Become Famous Social Startup Accelerator, Istoki Foundation
Judge: E+ Awards, Perspectum Awards, InterComm, Communication Force Awards, Crystall Ball Awards, etc.
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INDUSTRY CONFERENCES
SPEAKER AT TOP
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PODCAST HOST
Communication Insights
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EDUCATOR
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Lecturer & Curator, Communication Research Program
Creative Industries Department School of Communications, Higher School of Economics
Guest lecturer
Moscow State University, MGIMO University, Russian State University for the Humanities, New Media Workshop, Skillbox, Upgrade Education Association at the Russian Association of Communication Agencies (RACA), etc.
Creator & Lecturer, Strategic Communication: Tools and Insights Continuing Education Program
Creative Industries Department School of Communications, Higher School of Economics
BOOKS & ARTICLES
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FUN FACTS
Guinness World Records
Is an expert jigsaw puzzle solver and once worked on a team that put together a 48,000-piece puzzle, an achievement that earned an entry in the Guinness World Records
The Putorana Plateau
Visited one of Russia’s hardest-to-reach and most mysterious areas in 2025
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